Nonagon’s Rapid SEO Success

How Diqel’s SEO efforts skyrocketed Nonagon-Care.com into the spotlight of telehealth-device-related search engine inquiries with just seven blog posts within just three months

Nonagon is at the forefront of telehealth innovation, offering an FDA-cleared telehealth device and remote physical exam kit that enables users to connect with healthcare providers from the comfort of their homes. This technology facilitates nine clinical-grade physical exams, leveraging a device that syncs with users’ smartphones. 

As a young company new to the United States market, Nonagon faced the challenge of establishing a strong online presence to reach and educate its target audience.

Target Audience

We tailored our strategies to meet the needs of consumers and healthcare providers looking for telehealth solutions that require more than just video chat. Our strategies were specifically tailored to meet the needs of various groups, including:

• Parents looking for a way to get an ear infection diagnosis from home
• People concerned about Coronavirous’ silent threat, Silent Hypoxia
• Businesses looking for an affordable and user-friendly remote patient monitoring solution  

Nonagon’s broad range of telehealth solutions provided a rich foundation for identifying high-intent keywords to begin testing and targeting our SEO optimization efforts.

Goals and Objectives

Our mission was clear: to catapult Nonagon to the top of Google’s rankings for keywords critical to those seeking telehealth solutions that it can solve. With the launch of Nonagon’s D2C campaign, the timing was just right to introduce consumers to this potentially life-changing telehealth solution. 

By enhancing their online visibility, we aimed to not only attract more website traffic but also to position Nonagon as a thought leader in telehealth.

Strategy and Execution

Keyword research: We began with exhaustive keyword research, identifying terms closely aligned with Nonagon’s services and users’ search intents.

Content strategy: Leveraging our keyword insights, we crafted a robust content strategy to engage readers and improve search rankings. We made an extra effort to make the writing style layperson friendly in order to engage a wider audience and for better search engine rankings. 

On-page SEO: We optimized Nonagon’s website with targeted keywords to enhance performance in search engine results.

Technical SEO: We made improvements to user experience, schemas, and heading structures to create an improved browsing experience.

Results

Within just three months after the blog’s launch, Nonagon’s website achieved top Google rankings for high-intent keywords and began attracting more than 500 visitors per month. Additionally, Nonagon’s blog overtook the traffic levels of those of its more-established competitors.

The SEO campaign yielded transformative results:

Rankings: Nonagon achieved #1 Google rankings for multiple targeted keywords, significantly increasing their online visibility. In many ways they outperformed even competitors who had many years’ head start.  

High-intent keywords that reached number one in Google include:

• telehealth ear infection
• telehealth for ear infection
• ear infection telehealth
• can virtual doctors diagnose ear infection
• virtual visit for ear infection
• can telehealth diagnose ear infection
• can a doctor diagnose an ear infection over the phone
• telemedicine for ear infection
• telemedicine ear infection
• can ear infection be diagnosed virtually
• can telehealth treat ear infection
• ear infection telemedicine

Traffic: Within six months of the website’s SEO updates and just three months of the blog’s launch, Nonagon-care.com began bringing in 500+ visitors/month with significant weekly growth. Additionally, with only 7 blog posts, it was able to garner significantly more traffic than competitors’ blogs despite their being much older and having many times the number of posts. 

Non-brand-keyword traffic: By looking at the data excluding traffic that came from people searching specifically for a brand name, we can see that people are finding the website before knowing about the product previously. 

When compared to its biggest competitor, we discovered that the Nonagon website was receiving over 8x more traffic non-brand-keyword traffic. 

Key Takaways 

As mentioned above, Nonagon’s SEO had remarkably effective and fast results. Factors we believe contributed to the contents’ remarkable results include:

• High-quality – Well thought out from start to finish. 
• SEO-targeted from the get-go – Instead of writing content and optimizing it afterward, we planned the SEO optimization in the content’s initial ideation.   
• Reader-focused content – We obsessed over what people really want to know based on their search terms and gave it all to them.     
• Written for laypeople – We made each piece of content accessible and enjoyable for all personas who would be searching for the information contained therein, including laypeople, clinicians, and potential partners.

From Nonagon’s Perspective

According to Laura Horne, Nonagon’s Chief Revenue Officer, “The 2-year collaboration with the Diqel team has helped Nonagon with SEO as well as copywriting, press releases, social media, and many other strategic content needs. The foundation laid by Diqel’s SEO efforts continues to benefit us, ensuring that the right people learn about our product on an ongoing basis. We appreciate the team’s efforts in enhancing our digital presence and are pleased with the lasting impact of their work on our ability to connect with those in need of telehealth solutions.”

Conclusion

The collaboration between Nonagon and Diqel underscores the impact of precise SEO strategies in telehealth. Diqel’s focus on high-intent keywords and engaging content significantly boosted Nonagon’s visibility, enhancing its market position. This partnership highlights SEO’s role in digital marketing, demonstrating Diqel’s expertise in driving visibility and engagement effectively.